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The internet loves to sell UGC style ads as the easy button. Find a creator, ask for “something authentic,” launch it on Meta and TikTok, then sit back while your CAC magically behaves. Cute story. Also how a lot of brands light money on fire. UGC style ads do work. They work absurdly well when […]
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The worst advice in marketing right now is also the most popular: “Just collect more first-party data.” No. That's how teams end up with a bloated CRM, three half-configured tools, a popup nobody likes, and a media buyer exporting CSVs like it's 2013. Data by itself doesn't fix paid acquisition. Useful data, connected to bidding […]
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You're probably reading this with three tabs open. One is Meta Ads. One is Google Analytics. One is your bank account, judging you. Clicks are coming in. Spend is definitely happening. Revenue is acting like it didn't get the memo. That's usually the moment founders start searching for a media buying service. Not because they […]
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You're probably here because you've already paid tuition to the School of Bad Marketing Hires. You brought in a “digital marketer.” They built a pretty dashboard, talked about brand lift, posted a few cheerful graphs in Slack, and somehow turned your budget into a smoke machine. Traffic looked busy. Revenue looked bored. Six months later, […]
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You've got an open marketing role. Spend is live, targets are slipping, and your team is pretending they can “cover it for now.” They can't. So you post the job. Then the circus starts. A flood of resumes from people who have “managed campaigns” but can't explain attribution, can't talk through creative testing, and somehow […]
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Most brands don't have a short form video ads problem. They have a decision-making problem. The evidence is staring everyone in the face. In 2026, the global short-form video market is valued at approximately $59.09 billion and is projected to reach $640.9 billion by 2035, at a projected 30.33% CAGR, according to Business Research Insights […]
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Most Google Ads bidding advice is backwards. It starts with the dropdown menu. Manual CPC, Maximize Clicks, Target CPA, Target ROAS. Pick your poison, cross your fingers, and hope Google's robot accountant doesn't spend your budget like it found your corporate card under the sofa. That's nonsense. Your Google Ads bidding strategy isn't a settings […]
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You're probably here because project work is getting old. One month, your agency is slammed and your media buyer is triaging Slack messages like an air traffic controller. The next month, a couple of campaigns end, one client “wants to reassess,” and suddenly everyone's pretending cash flow isn't a group hallucination. I've lived that cycle. […]
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Most bidding advice is backwards. Platforms tell you to trust automation early, feed the machine, and stop touching things. Cute idea. Then your campaign with shaky tracking and thin conversion volume hands control to an algorithm that bids like it found your company card in the parking lot. I like automation. I also like brakes […]
